b'Flag TermsCanton- A quarter of a flag, most commonly the upper left quarter, as in the USA Flag.CANTONFly End- The side of the flag opposite the flag poles that flies in the FLY END WIDTH OR HOISTbreeze.The fly end is the most susceptible to damage and is normally reinforced to extend the life of the flag.HOIST ENDHoist- The side of the flag nearest to the flag pole or staff.The header and sleeve is usually located on the hoist end.Length-The length of the flag from hoist to fly end, perpendicular to the flag poleWidth- The width of the flag ,usually measured on the fly end, parallel toLENGTHthe flag pole.Front BackBleed Through50% 50% The percentage of bleed though denotes the intensity of the color seen Bleed Bleed on the back side of a 1 ply (i.e. single reverse) flag. The bleed through measures the percentage of the vibrancy of the graphic compared to the original image. For example, the same flag is shown with a 50% bleed through, a 75% bleed through and a 95% bleed though (see illustration on the left).Front BackA 100% bleed through is nearly impossible to achieve but most materials offer a strong enough bleed through as not to be an issue.The amount 75% 75% of ink that can be absorbed by the material depends on the properties of Bleed Bleed the material itself and the printing process used. The colors used will also affect the vibrancy of the image on the back side. Bright colors like yellow will have a higher bleed than very darker colors like black that often appear slightly washed out. Lighting will also Front Back affect the bleed though. The bleed through on a flag hanging in the sun appears much stronger than a flag that is in a dimly lit room. Since most indoor flags are hung in such a way that the backside is not as visible asT E R M I N O L O G Y90% 90% the front, the lack of bright natural light is usually not an issue. Bleed Bleed Some heavy materials like canvas polyester or vinyl have very little to no bleed though.If you need your flag or banner to be visible from both sides, make sure to mention this to your sales representative so they can find the best material/option for your project.The average bleed through of our materials is listed on page 342.Standard Flags vs Deluxe FlagsThe default imprint method for most stock products is printed. Products may be digitally printed, screen printed or with screen sublimation (for more info on printing methods, please see page 368).Unless otherwise specified, all stock flags are printed.Deluxe flags are appliqued and/or embroidered (see page 372).Small design elements or details are usually embroidered whereas large sections of color will be appliqued.Most flags will have a combination of the two processes; solid colored flags like nautical flags are completely appliqued and contain no embroidery.Some flag with a simple design, like USA flags, come deluxe as a default and can be used indoors or outdoors.Other flags with a more complicated379design, like the US Marine Corp, are recommended for indoor use only.If you are unsure as to the recommended usage for your flag, please check with your sales representative.If you are looking for the deluxe version of a stocked product but dont see it listed, please let us know.States and country flags are available in a deluxe version upon request.'